Who knew this was hiding behind the funny T-shirts of Todd Sampson on The Gruen Transfer?

The Leo Burnett CEO has shown off his ripped abs for the latest Fitness First magazine.

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“People see me on TV in my lighter mode and they never see me in this kind of hard-core training zone,” says Todd.

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“Fitness has been a massive part of my life. I’ve always believed a strong body means a strong mind. Without that I would never have been able to achieve anything.”

“I have been training every other day for nearly 30 years,” Todd reveals.