Who knew this was hiding behind the funny T-shirts of Todd Sampson on The Gruen Transfer?

The Leo Burnett CEO has shown off his ripped abs for the latest Fitness First magazine.


“People see me on TV in my lighter mode and they never see me in this kind of hard-core training zone,” says Todd.


“Fitness has been a massive part of my life. I’ve always believed a strong body means a strong mind. Without that I would never have been able to achieve anything.”

“I have been training every other day for nearly 30 years,” Todd reveals.