Now here is something brilliantly different.

Magnum ice cream (owned by global mega-company Unilever) has premiered a commercial at the Cannes Film Festival celebrating drag queens and the trans community.

It may seem like JUST an ice cream ad, but watch and be mesmerised:

And yes, that’s Umbrella by Rihanna in the background!

Magnum says ‘each individual who features in the film was selected for their inspiring commitment to be true to themselves and embrace the opportunity to indulge their personal pleasure.’

‘Magnum believes that a day without pleasure is a day lost, we hope to inspire Pleasure Seekers everywhere to indulge their personal pleasure – however we recognize that there are occasionally external and internal barriers to this.’