Okay, so this is straight out of the “we don’t get it” file.

A new iPhone app called “Bro” has just been launched, designed to let men meet other men without being branded as gay.

“Bro is the new ‘Social App’ for bromance, chat, and dating – just for men,” says the website.

“BRO goes beyond using labels, and is for men that are interested in meeting other men. It’s as simple as that.”

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It’s nice in theory, but are there really guys out there who WOULDN’T use a gay app to hook up with guys – but WOULD use this?

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The Bro app even has it’s own list of male types, ditching the twink, bear and cub labels.

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You can check it out for yourself here. Or tell us what you think on Facebook!