Australia is in peak LGBT celebration mode right now!

Melbourne’s Midsumma Festival has just wrapped up, and the Sydney Gay and Lesbian Mardi Gras is only a few weeks away.

It’s the time of year when all gay and lesbian media brands are desperate for attention.

And right now, no brand is commanding more attention than – the home of radio stations OX Live, OX Splash and OX Gold.

graphFacebook “Talking About This” ranking, Feb 12 2016 is far ahead of competitors when it comes to Facebook engagement (“people talking about this” over the past 7 days). It more than doubles its nearest competitor – outranking powerhouse Facebook pages like Equal Marriage Rights Australia, Sydney Gay and Lesbian Mardi Gras and Australian Marriage Equality. 73,159
Gay Life: 30,373
DNA Magazine: 26,004
Equal Marriage Rights Australia: 14,088
Australian Marriage Equality: 9,157
SameSame: 3,545
Sydney Gay and Lesbian Mardi Gras: 3,169
Star Observer: 1,607
DIY Rainbow: 1,300
Grindr: 765
LOTL: 672
SX News: 559
JOY 94.9: 498
Gay News Network: 119



It proves that a huge amount of Facebook followers does not automatically equal engagement with the audience. Grindr has 127,000 Facebook likes – but just 765 people interacted with the page over the past 7 days. has 28,000 likes with engagement of 73,159. has been continually growing since launching in 2012, with over 70,000 listeners/month across Australia (Figures by CentovaCast).


Advertisers like ACON, V Energy Drink, Alex Greenwich and Mirvac are making use of the audience over Mardi Gras, and it’s not too late to advertise during this year’s festival season.

Contact direct sales manager Kieren for more information at [email protected] – or call 1300 229 791.



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